let type talk

A

Client: School Project
Role: UX/UI design, Graphic design , Branding
Art Director: Kelly Holohan
Time Frame: 2015.08.03~2016.05.06
Contribution: 100%

Project Goals

To re-brand the whole company by designing a new logo and website. I limited the design elements and added slight effect to be cohesive with the company’s style and personality, modern and fun.
 

Process

Discovery
I gathered necessary information for design by giving the client homework. I discovered company’s personality, how big the market is, and client’s future goals. I developed and translated the concept into features that would affect customers’ taste.
Definition
I defined client’s service, mission types and business model.
Branding
I reworded the tagline, designed logo, and set typeface and color hiearchy.
Design Execution
I designed user interface and executed wireframes, prototypes and design specs.
Development
I discussed with the developer about setting up the front-end and back-end development which enabled the client to make small changes like updating pictures.

Sitemap

Sitemap helps organizing and clarifying the content that needs to be on the interface. It also helps eliminate unnecessary pages.

Wireframe

Wireframe reflects the understanding of client’s needs, design concepts, user experience, and functional elements of the contents.

Key terms & buttons

Key terms and buttons are designed and established for users to navigate the website both conveniently and efficiently.